Kerrow template: bright hotel room with timber furniture and tall windows

A warm, editorial booking experience for a group of small hotels on the Atlantic coast.

Hospitality that starts online

Marlowe runs five small hotels, each with its own character. Their old site treated them as one product. Guests could not tell them apart.

The approach

We gave every property its own colour, photography rhythm and short story, held together by a calm shared grid and a booking flow that never takes more than three steps.

The outcome

Direct bookings grew steadily after launch, and the team can now add a new property in an afternoon from the CMS.

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