Kerrow template: tidy desk at night with laptop, keyboard and design books

Set a deadline

Without a client, a personal site can stay in progress forever. A fixed launch date forced every decision to be made.

Cut the archive

Showing six strong projects worked far better than showing twenty. Less to scroll, more to remember.

Make it easy to update

Moving every project into a CMS meant new work goes live in minutes, so the site never falls behind again.

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